The Logo

During the logo design process, my primary focus was on embodying the essence of energy, in line with the website's central theme of personalized energy drink packs. To draw inspiration, I examined various sports drinks, including Gatorade, which prominently features the lightning bolt imagery. Building upon the term "fuse," I merged the 'f' and 'p' letters, resulting in a cohesive visual representation. Moreover, I introduced an off-centered stroke for the 'f' and 'p' characters to create a sense of movement in the logo. Vibrant and dynamic colors were carefully selected to align with the company's objectives and vision for the website.